How Scribly helped Cheesecake Labs secure leads, boost recruitment by 3x, and become a #1 software partner

How do you sell software expertise to an audience whose language is more profit margin than Python? How powerful is content for building your reputation and attracting leads, new recruits, and important industry partners? 

Our four-year relationship with Cheesecake Labs offers some answers...

The challenge: Cheesecake Labs needed a reliable solution for performance-boosting content

Cheesecake Labs is a nearshore software development and staff augmentation company based in Brazil and the US, serving clients all over the world. 

Experts in software development and known for solving real-world problems with technology, the Cheesecake Labs team wanted to build their digital presence and share their expertise with a wider audience of prospects.

So, in February 2021, Cheesecake Lab’s CEO and Business Development Manager reached out to Scribly off the back of a referral. The team knew the value of content marketing and its potential to support their sales efforts and nurture new deals. 

Unfortunately, their in-house marketing team was busy with a long list of other tasks. And that meant a stop-start approach to publishing content (which was struggling to get results).

The solution: Scribly’s strategic content support on an ongoing monthly basis 

Scribly and Cheesecake Labs have formed a strong collaboration producing authoritative, engaging content.

Cheesecake Labs sells software design and development to non-techy, business leaders. But they also wanted their content to reach and resonate with potential new hires. 

They needed to strike a balance between sales-focused, tech insights made simple and content that didn’t shy away from the details of digital and emerging development trends.

Scribly helped Cheesecake Labs achieve that goal by:

• Conducting discovery interviews with subject matter experts at Cheesecake Labs to cover both technical topics as well as recruitment, company culture, and sales

• Committing to a monthly content plan with overarching marketing goals aligned with business needs

• Identifying the best and most experienced Scribly writers for each task, providing the flexibility to write for technical topics and cultural business insights.

  
  

The result: Bigger exposure, growing teams, and recording-breaking 80%+ revenue

Straight off the bat from the start of our collaboration, 2021 and 2022 were both record-breaking years for Cheesecake Labs. Revenue soared by 80+%, and over 600 people applied to work with them in just one month.

The team was also named a top 10 global partner for software development (#1 in Latin America) and the 2023 Fall Clutch Champions, thanks, in part, to their growing digital presence.

Cheesecake Lab’s partnership with Scribly has gone from strength to strength over four years (and counting!) 

Today, content continues to help attract new leads and showcase their company’s culture. 2024 saw Cheesecake Labs expand to a new office with a growing team in San Francisco, where they soon ranked #1 in Clutch’s local Leaders Matrix.

The strategy in detail

Here’s more detail about our approach to creating content for Cheesecake Labs.

Interviewing experts to generate valuable content 

At Scribly, we like to show up for our clients in the best way possible. That’s why we kicked off our partnership by meeting with the Cheesecake Labs team regularly to better understand:

• The app development industry

• Where Cheesecake Labs sits in it

• Who their audience is

• And how Cheesecake Labs solves their pain points effectively.

This gave us a strong insight into their brand personality and values. It also gave us the information required to brief our chosen Scribly writer, whose experience writing about all things digital meant they were perfectly placed to work on Cheesecake Lab’s content. 

Crucially, these interviews became a platform for asking questions and seeking clarifications to pitch their technical content at the right level — and soon became a best practice approach for most Cheesecake Labs tasks. 

By asking the right questions, your content can get as deep, niche, and technical as you want it to be, and the Scribly team always comes prepared with an insightful discussion plan. 

This approach was an essential way to offer value to Cheesecake Lab’s audience and achieve the intended business results.

Translating complex topics for the target audience

Think technical content is dry? Think again.

The Cheesecake Labs personality would never let that fly (and neither would we!) No matter how deep you’re getting into the details of software development, there’s always a story to tell. 

Scribly’s Content Authenticity Framework has been developed to elevate brand voice and values to better connect with your audience. With it, technical content becomes more conversational and brands appear knowledgeable yet approachable. The result? Content that builds trust and supports sales.

For example, Cheesecake Labs is known as a pioneer in emerging tech sectors like blockchain development. Building their reputation in this space has been a key focus of our collaboration, with numerous articles and guides on topics including how to create borderless blockchain payment systems and blockchain asset issuance.

Building a flexible and collaborative partnership

How Cheesecake Labs works with Scribly has evolved since we first met in 2021. The business has grown, their propositions have shifted, technology has moved on — and we’ve been there throughout to serve their needs. 

This flexibility is central to a successful, long-term partnership. We’re always equally happy jumping in and creating a content strategy as we are receiving detailed briefs to execute. We can be all-hands-on-deck conducting discovery interviews, or we can help out with web copy tweaks to support your brand comms.

And while Cheesecake Labs initially got in touch with Scribly for blog content creation, the last four years have seen us collaborate on:

• Blog posts

• Case studies

• Whitepapers and ebooks

• Newsletters and email copy

• Guest posts for industry publications

• LinkedIn content

• Press releases

• Service web pages

• Conversion-led landing pages

• … and more.

Cheesecake Labs are at the top of their game right now and are always reaching new heights. They’ve been seeing the commercial results they’re looking for, and their ever-growing list of awards is just icing on the cake!

We look forward to continuing to work with them to drive more leads, keep boosting recruitment, and support their growth.

Ready to create content that drives real growth? Book a call with the Scribly team!