You might need content strategy services if…
You have a killer service—but you’re struggling to translate its value into persuasive content that feels authentic to you and creates a genuine connection with your audience
You know *exactly* the clients you want to work with—but you don’t know how to convince them your business is a perfect fit—or how to get your offer in front of them in the first place
You know content and blogs are important for your business—but you don’t know how to get your business ranking on Google or how to convert prospects into clients
You’ve been managing everything on your own for so long—and don’t know where to invest your limited time and resources. You want to make sure you’re setting yourself up for success over the long term
Here’s how Scribly’s content marketing strategy services work:
Scribly’s targeted approach is designed to drive organic business growth, whether you’ve never touched content marketing before or already have a strategy in place. We know your business is unique and we pride ourselves on being adaptable and flexible to make sure you get the most out of your investment. After all, the content landscape is constantly in flux—don’t you want to hand over the reins to someone who is ready to change with it, all at the drop of a hat?
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PHASE ONE: We take getting to know you seriously (insert timeline)
We have honed our onboarding process to an exact science, meaning we become a natural extension of your team in as little time as possible. We know you don’t have any time to waste (and neither do we).
Here’s What You Get
In-depth research on you, your competitors, and content gaps in your sales funnel (before we even have our first call)
A mini audit assessing how your content is working to support your sales funnel, along with key problems and opportunities. Take it or leave it—this is yours whether you decide to work with us or not.
Unique KPIs and milestones to keep us accountable to the end goal: attracting and converting your dream client and organically growing your business (developed using our XXX framework)
No-BS advice about what it will take to convert prospects into clients and set your business up for long-term success through SEO-backed content.
We offer simple, transparent, and all-inclusive monthly pricing with no minimum terms. We’ll always be honest about how long SEO takes to work (6+ months minimum), but we want to make it easy for you to test SEO and content as a growth channel. We’re also totally flexible to your needs and can adapt your package month-to-month to fit your goals and budget.
Here’s how Scribly’s content marketing strategy services work:
Scribly’s targeted approach is designed to drive organic business growth, whether you’ve never touched content marketing before or already have a strategy in place. We know your business is unique and we pride ourselves on being adaptable and flexible to make sure you get the most out of your investment.
PHASE THREE: Make your prospects fall in love with your business
Everyone who works for Scribly is a published writer. Simply put, we understand how to wield the power of good storytelling.
Here’s What You Get
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High-quality, no-fluff content pieces that deliver genuine value and delight your audience, delivered every month
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Access to a small but mighty team of trusted writers with deep expertise across numerous industries (and who we have worked with for years)
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A dedicated account manager who quality checks every piece of content for originality, tone of voice, accuracy, keyword strategy, and personality.
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Long-form content repurposed into social media posts, infographics, dedicated emails, or something else—let’s reach your target audience where they’re at and give your content a short-term traffic boost.
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All back-end CMS management including posting and optimizing.
PHASE FOUR: Evaluate, optimize, refine
We hold ourselves accountable to results because we know it’s crucial your investment is actually improving your bottom line. We’ll never promise you the moon and deliver you a rock.
Here’s What You Get
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Quarterly check-ins with your account manager to discuss success metrics (although we’re always happy to meet sooner!)
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Data on how each piece of content is driving leads and sales and moving prospects through your sales funnel
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Regular content optimization and repurposing to ensure relevancy
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A strong internal linking strategy to help you rank faster (this is why we focus on internal links over backlinks)
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All the tools you’ll need to succeed if you decide to end your engagement with Scribly. We’ll develop an in-depth guide, tailored to you, to ensure your content continues to drive results for years to come (minimum 12-month engagement).
PHASE TWO: Let’s make magic together
Our whole approach to content strategy is setting you up for long-term success (i.e. ranking higher on Google and finding and converting your dream clients) while getting you lots of short-term wins.
Here’s What You Get
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A full content audit including on-page SEO for every single page of your website and optimizations for existing content (so you rank faster and convert more)
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Competitor analysis (direct and aspirational). We’re here to dream big with you—and actually help you compete with the biggest and best in your industry!
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Keyword strategy developed using our proven Middle Ground Keyword Framework which ensures you’re ranking for keywords your clients are *actually* searching for and bringing in qualified leads, while establishing the necessary authority to eventually target super competitive “trophy” keywords.
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A comprehensive content strategy mapped to buyer search intent at every stage in the sales funnel (check out our Content Branching Framework for more)
PHASE ONE: We take getting to know you seriously
We have honed our onboarding process to an exact science, meaning we become a natural extension of your team in as little time as possible. We know you don’t have any time to waste (and neither do we).
Here’s What You Get
-
In-depth research on you, your competitors, and content gaps in your sales funnel.
-
A mini audit assessing how your content is working to support your sales funnel, along with key problems and opportunities. Take it or leave it—this is yours whether you decide to work with us or not.
-
Unique KPIs and milestones to keep us accountable to the end goal: attracting and converting your dream client and organically growing your business.
-
No-BS advice about what it will take to convert prospects into clients and set your business up for long-term success through SEO-backed content.
