You might need content strategy services if…
You have a killer service—but you’re struggling to translate its value into persuasive content that feels authentic to you and creates a genuine connection with your audience.
You know *exactly* the clients you want to work with—but you don’t know how to convince them your business is a perfect fit—or how to get your offer in front of them in the first place.
You know content and blogs are important for your business—but you don’t know how to get your business ranking on Google or how to convert prospects into clients.
You’ve been managing everything on your own for so long—and don’t know where to invest your limited time and resources. You want to make sure you’re setting yourself up for success over the long term.
Here’s how Scribly’s content marketing strategy services work:
Scribly’s targeted approach is designed to drive organic business growth, whether you’ve never touched content marketing before or already have a strategy in place. We know your business is unique and we pride ourselves on being adaptable and flexible to make sure you get the most out of your investment.
PHASE THREE: Make your prospects fall in love with your business
Everyone who works for Scribly is a published writer. Simply put, we understand how to wield the power of good storytelling.
Here’s What You Get
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High-quality, no-fluff content pieces that deliver genuine value and delight your audience, delivered every month.
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Access to a small but mighty team of trusted writers with deep expertise across numerous industries (and who we have worked with for years).
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A dedicated account manager who quality checks every piece of content for originality, tone of voice, accuracy, keyword strategy, and personality.
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Long-form content repurposed into social media posts, infographics, dedicated emails, or something else—let’s reach your target audience where they’re at and give your content a short-term traffic boost.
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All back-end CMS management including posting and optimizing.
PHASE FOUR: Evaluate, optimize, refine
We hold ourselves accountable to results because we know it’s crucial your investment is actually improving your bottom line. We’ll never promise you the moon and deliver you a rock.
Here’s What You Get
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Quarterly check-ins with your account manager to discuss success metrics (although we’re always happy to meet sooner!).
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Data on how each piece of content is driving leads and sales and moving prospects through your sales funnel.
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Regular content optimization and repurposing to ensure relevancy.
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A strong internal linking strategy to help you rank faster.
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All the tools you’ll need to succeed if you decide to end your engagement with Scribly. We’ll develop an in-depth guide, tailored to you, to ensure your content continues to drive results for years to come (minimum 12-month engagement).
PHASE TWO: Let’s make magic together
Our whole approach to content strategy is setting you up for long-term success (i.e. ranking higher on Google and finding and converting your dream clients) while getting you lots of short-term wins.
Here’s What You Get
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A full content audit including on-page SEO for every single page of your website and optimizations for existing content (so you rank faster and convert more).
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Competitor analysis (direct and aspirational). We’re here to dream big with you—and actually help you compete with the biggest and best in your industry!
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Keyword strategy developed using our proven Middle Ground Keyword Framework which ensures you’re ranking for keywords your clients are *actually* searching for and bringing in qualified leads, while establishing the necessary authority to eventually target super competitive “trophy” keywords.
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A comprehensive content strategy mapped to buyer search intent at every stage in the sales funnel (check out our Content Branching Framework for more).
PHASE ONE: We take getting to know you seriously
We have honed our onboarding process to an exact science, meaning we become a natural extension of your team in as little time as possible. We know you don’t have any time to waste (and neither do we).
Here’s What You Get
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In-depth research on you, your competitors, and content gaps in your sales funnel.
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A mini audit assessing how your content is working to support your sales funnel, along with key problems and opportunities. Take it or leave it—this is yours whether you decide to work with us or not.
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Unique KPIs and milestones to keep us accountable to the end goal: attracting and converting your dream client and organically growing your business.
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No-BS advice about what it will take to convert prospects into clients and set your business up for long-term success through SEO-backed content.
Don't just take our word for it...
I've had an outstanding experience working with Scribly Media and couldn't recommend their services enough! From the start, their approach to communication was seamless and professional, making the entire process stress-free.
Ryan Crownholm, founder of MySitePlan
FAQs
We have our onboarding process down to an exact science, meaning we get up and running quickly and start delivering SEO-optimized content that perfectly emulates your brand voice in the first month of your engagement. Many other agencies have lengthy set up processes—but our team is small, agile, and ready to get your content machine working fast.
Content marketing is, and should always be, data-driven. We work with you to create custom, clearly-defined goals for your content marketing; determine the metrics that will measure progress toward those goals; track metrics with the right tools; and create ‘watch’ and ‘action’ lists every quarter to ensure we’re iterating our strategy to keep driving results. As a small business ourselves, we know how important it is that every dollar spent is having a measurable impact on your bottom line. That’s why we hold ourselves accountable to measuring how content is actually helping to drive sales and conversions.
If you want to learn more about how to measure your business’s content performance on your own, we offer an in-depth guide in our Content Marketing Strategy Fundamentals email course.
We pride ourselves on our ability to fit seamlessly into your business’s existing workflows and practices. Think of us as an extension of your in-house team—however you prefer to work and communicate, we can easily adapt to fit your preferences.
You’ll have a dedicated account manager throughout your engagement with us who is your primary point of contact and the person who will get to know your business inside-and-out. While you still benefit from the expertise and experience of our full team, we streamline the process by having one person manage your account and communications.
We know you have enough on your plate, and we don’t expect you to learn new systems or change the processes that already work for you and your business.