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How to create a B2B content marketing strategy that actually works

Strategy

September 18, 2025

Written By: Lauren Bennett

There’s a reason why marketers talk about sales pipelines and not faucets. Leads should come in a continuous flow — and content marketing isn’t something you should turn on and off as time and resources allow.

How to create a B2B content marketing strategy that actually works

Strategy

September 18, 2025

Written By: Lauren Bennett

There’s a reason why marketers talk about sales pipelines and not faucets. Leads should come in a continuous flow — and content marketing isn’t something you should turn on and off as time and resources allow.

Latest Articles

Strategy

Understanding distribution channels for B2B content marketing

Understanding distribution channels for B2B content marketing

October 2, 2025

Written By: Lauren Bennett

Successful B2B content marketing takes commitment and consistency. But it’s not enough to create great content. You need to get it seen, too.

Strategy

7 reasons why content marketing is important for B2B

7 reasons why content marketing is important for B2B

September 25, 2025

Written By: Eleanore Nash

How do you persuade your audience that your business is the perfect fit? Here are 6 reasons why content marketing is essential to your B2B brand strategy.

Agencies

How to choose a content marketing agency

How to choose a content marketing agency

April 25, 2025

Written By: Lauren Bennett

What are the green flags of an agency you can trust? And, crucially, what are the red flags to watch out for? Find out how to choose a content marketing agency to help you meet your goals.

Scribly's frameworks and how to guides

All articles

Strategy

Understanding distribution channels for B2B content marketing

October 2, 2025

Written By: Lauren Bennett

Successful B2B content marketing takes commitment and consistency. But it’s not enough to create great content. You need to get it seen, too.

Strategy

7 reasons why content marketing is important for B2B

September 25, 2025

Written By: Eleanore Nash

How do you persuade your audience that your business is the perfect fit? Here are 6 reasons why content marketing is essential to your B2B brand strategy.

Agencies

How to choose a content marketing agency

April 25, 2025

Written By: Lauren Bennett

What are the green flags of an agency you can trust? And, crucially, what are the red flags to watch out for? Find out how to choose a content marketing agency to help you meet your goals.

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