How Scribly helped Luhhu produce reliably engaging technical content and scale its marketing reach

For businesses, hiring a freelance writer can feel like a coin toss. This is particularly true where technical content is concerned.

Is the writer’s knowledge deep enough to convey your authority? Do they have hands-on experience with the technology you sell? If not, you can quickly find yourself spending more time on feedback and edits than if you’d written the content yourself.

This was the situation that Zapier automation experts, Luhhu, found themselves in before our collaboration began in 2019. 

A lot goes into managing a content team. For some businesses, it simply doesn’t make sense to hire and train in-house content specialists. And for those businesses, like Luhhu, there’s a huge amount riding on landing the right content partner.

Scriby’s curated team of writers are tried and tested across a range of subject areas. Our account managers know the writers well, and know how to match their interests and experience with the clients we serve. 

It’s this that made all the difference for Luhhu, meaning our collaboration could:

• Make technical content genuinely exciting

• Create real value for the audience

• Balance quality with affordability to scale through content.

Making technical content genuinely exciting

There’s a saying in marketing that “you can’t be everything to everyone”. But for your content, and your business, to be successful, you do need to mean something to the people that matter.

For Luhhu’s consultancy proposition, this meant getting known for in-depth, expert guidance on how to automate a business. Even more specific than that, Luhhu wanted to build its reputation around the Zapier platform in particular. 

Light-touch content was never going to cut it here. Luhhu needed rich, insightful, and expert outputs — distilling complex ideas down just enough so that readers understood the value… but not so much as to talk Luhhu out of a job!

We matched Luhhu’s briefs with one of our most trusted and long-standing writers; someone we knew had hands-on experience with, and a genuine interest in, automation platforms like Zapier. 

If Luhhu needed a guide to all the ways marketers could use Zapier to automate their tasks, he knew it. And if Luhhu wanted a step-by-step guide with screenshots, this writer had access to all the right tools and knew how to use them.

Writers with real technical know-how aren’t always the strongest storytellers. Finding a unicorn like this takes time (and often a lot of money)  — or you could just ask Scribly! We’ve spent years building our writing team so you don’t have to.

We believe you can feel a writer’s passion for the topic through their words, rhythm, and tone. We don’t settle for less. And we wouldn’t expect our clients to either.

Creating real value for the audience

We worked closely with Luhhu to deliver:

• Regular monthly technical content to inform Luhhu’s audience about automation and the power of Zapier

• A monthly newsletter packed with expert knowledge

• Case studies to share past successes (and inspire new ones).

The detail and accuracy of Luhhu’s content empowered readers. More importantly, it positioned the agency in a really positive light: as experts in their field, for sure, but also a supportive, reliable partner in emerging tech.

Successful content isn’t all hard-sell. Sometimes the value lies in creating value for your audience and developing goodwill.

Balancing quality with affordability to scale through content

Thanks to Scribly’s flexible content marketing packages, the Luhhu team was able to strike a balance between results and affordability.

With SEO performance soaring, and a consistent flow of quality content to engage their existing audience, Luhhu had every base covered. No additional hires, no extra training, and no outlandish expenses — just affordable, adaptable support that gets real results. 

That’s the Scribly difference.

Reliable content marketing that reaches new heights

In just a year, 40% of the top-performing content on Luhhu’s website had been produced by the writing team at Scribly, with more being published every month.

For Luhhu’s leadership team, the ability to put their content marketing on autopilot was transformative.

Suddenly, they were able to rely on a remote and reliable content department — without having to hire in-house or keep searching for freelance writers who might be a good fit. 

This reliability and agility freed up time and finances to grow the business in all-new ways, and maintained a constant source of SEO success within a highly-engaged audience.