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6 reasons why content marketing is important for B2B

Strategy

April 17, 2025

Written By: Eleanore Nash

You have a killer B2B service and know exactly who your dream client is. But how do you persuade your audience that your business is the perfect fit? Or even get your offer in front of them in the first place? Enter B2B content marketing! Here are 6 reasons why content marketing is essential to your B2B brand strategy.

6 reasons why content marketing is important for B2B

Strategy

April 17, 2025

Written By: Eleanore Nash

You have a killer B2B service and know exactly who your dream client is. But how do you persuade your audience that your business is the perfect fit? Or even get your offer in front of them in the first place? Enter B2B content marketing! Here are 6 reasons why content marketing is essential to your B2B brand strategy.

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Agencies

How to choose a content marketing agency

How to choose a content marketing agency

April 25, 2025

Written By: Lauren Bennett

What are the green flags of an agency you can trust? And, crucially, what are the red flags to watch out for?Find out how to choose a content marketing agency to help you meet your goals.

Strategy

How content marketing drives sales in 5 powerful ways

How content marketing drives sales in 5 powerful ways

April 20, 2025

Written By: Lauren Bennett

Content marketing and sales can be an unbeatable team, transforming your business's bottom line. Learn how content marketing drives sales in 5 significant ways.

Agencies

What does a content marketing agency do? Your questions answered

What does a content marketing agency do? Your questions answered

April 20, 2025

Written By: Lauren Bennett

Wondering what the heck a content agency actually does? Here’s how a B2B content marketing agency (like Scribly!) works and the content marketing services they offer.

Scribly's frameworks and how to guides

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Strategy

How do SEO and content marketing work together?

April 19, 2025

Written By: Eleanore Nash

Find out how SEO and content marketing help B2B websites grow their keyword profile, rank highly in SERPs, and attract and engage prospective customers.

Agencies

In-House Marketing vs. Agency vs. Freelancer

April 19, 2025

Written By: Taylor McDaniel

Deciding between in-house marketing vs. agency vs. freelancers for content marketing? We’re comparing all 3 options, so you know which one is right for you.

Industry Insights

What the Spotify Wrapped marketing campaign taught us — and how we used those learnings

December 11, 2024

Written By: Eleanore Nash

Discover why the Spotify Wrapped marketing campaign is so effective and how we adapted and scaled the principles that guide its success in our own marketing

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