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How to create a B2B content marketing strategy that actually works

Strategy

October 16, 2025

Written by: Lauren Bennett

There’s a reason why marketers talk about sales pipelines and not faucets. Leads should come in a continuous flow — and content marketing isn’t something you should turn on and off as time and resources allow.

How to create a B2B content marketing strategy that actually works

Strategy

October 16, 2025

Written by: Lauren Bennett

There’s a reason why marketers talk about sales pipelines and not faucets. Leads should come in a continuous flow — and content marketing isn’t something you should turn on and off as time and resources allow.

Latest Articles

Strategy

How to do a content audit step-by-step

How to do a content audit step-by-step

January 5, 2026

Written by: Lauren Bennett

Here’s how to do a content audit and why it’s an important part of B2B content marketing.

Strategy

How to repurpose content for maximum impact

How to repurpose content for maximum impact

December 17, 2025

Written by: Eleanore Nash

Find out what content repurposing is and how to create a content repurposing strategy for maximum effect.

Strategy

How to measure content marketing ROI: Key B2B content marketing metrics

How to measure content marketing ROI: Key B2B content marketing metrics

December 3, 2025

Written by: Taylor McDaniel

Learn how to measure content marketing ROI using key B2B content marketing metrics.

Scribly's frameworks and how to guides

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Strategy

How content marketing drives sales in 5 powerful ways

April 20, 2025

Written by: Lauren Bennett

Content marketing and sales can be an unbeatable team, transforming your business's bottom line. Learn how content marketing drives sales in 5 significant ways.

Agencies

What does a content marketing agency do? Your questions answered

April 20, 2025

Written by: Lauren Bennett

Wondering what the heck a content agency actually does? Here’s how a B2B content marketing agency (like Scribly!) works and the content marketing services they offer.

Strategy

How do SEO and content marketing work together?

April 19, 2025

Written by: Eleanore Nash

Find out how SEO and content marketing help B2B websites grow their keyword profile, rank highly in SERPs, and attract and engage prospective customers.

Get the latest from  the Knowledge Hub  straight to your inbox.

Learn how to create a killer content strategy, the latest on page SEO tips and tricks, and how to make the most out of content in your sales funnel.

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